Marketing Plans

Creating real results via sustainable marketing plans – that’s our promise.

The core of any marketing plan is to outline the steps required to achieve business goals. At Leora Givoni Marketing, our unique approach sets our marketing plans apart – by applying a different way of thinking, we derive the best outcomes to your business, challenge or opportunity.

After taking the brief, we explore all marketing avenues, both traditional and non-traditional, which have the potential to propel your business forward – applying a balance of creativity and science throughout the process. Next, we plot the course of action required, isolating each step in the process to map the way forward in an accessible and logical plan. The result is a set of easy to follow stepping-stones, leading to the success of your business.

Beyond the Plan

Every company that Leora Givoni Marketing has worked with receives a proprietary spreadsheet that the company can use for years to come. Sophisticated methodologies and intuitive thinking are used to create user-friendly plans that will make a sustainable difference.

Strategy

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty”. - Winston Churchill

Providing a sound strategy is all about problem solving. Whether turning a problem into an opportunity, or leveraging current opportunities to get the best for your business, Leora Givoni Marketing takes the stress out of strategy development.

For many years we’ve been delivering sound marketing strategies for large and small business alike – always with the end user in mind, always presenting measurable results and always aligned with the business objectives and goals at hand. Leora Givoni Marketing has the proven skills, experience and passion to drive your business to the next level.

Sustainability Marketing

“Sustainability is defined as forms of progress that meet the needs of the present, without compromising the ability of future generations to meet their needs.” - World Commission on Environment and Development

Sustainability marketing is no longer just a fad; it’s an integral way in which successful businesses operate in today’s environmentally conscious world. Leora Givoni Marketing’s notable expertise in the development and implementation of successful corporate social responsibility (CSR) and sustainability campaigns is not only one of our most respected core competencies – it’s also an area of company passion.

Whether developing strategies and action plans to engage the community or other businesses, Leora Givoni Marketing knows the environmental marketing ‘ins and outs’ – to ensure you achieve your sustainability goals.

Behavioural Change

“Behaviour is what a man does – not what he thinks, feels, or believes.” - Emily Dickinson

Behavioural change doesn’t happen overnight; it requires research, planning and above all, time. Drawing on our unique insight into behavioural change marketing, Leora Givoni Marketing helps you identify triggers to push and pull – to obtain the desired response in your key audience of effecting change. We’ll measure success by monitoring attitudinal change, intention to act and subsequent action.

Leora Givoni Marketing’s success in behavioural change marketing has been recognised as being in the forefront of the industry. Most notable are our projects for various local councils, Visy Recycling and Closed Loop – all which have resulted in remarkably high response rates that have been sustained over time and are at the peak of the industry benchmark.

Message Creation

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” - Lee Iacocca

Great communication is the best way to get an unfair business advantage. Developing a simple, single-minded message and using the most appropriate channel to communicate it will ensure you connect with your target audience, and in turn, generate a response.

Whatever your campaign focus – sales, branding, sponsorship, customer acquisition/retention or behavioural change – Leora Givoni Marketing works with you to ensure your messages are clear, simple and customer driven. We’ll assure your outtake is effective and as intended, resulting in successful campaigns and business growth.

Internal Marketing and Communications

How can you effectively communicate your brand and service offerings if your own employees aren’t well informed?

Here’s a test. Select ten of your employees from all areas of the business and ask them to summarise in one or two sentences what your brand stands for? You’ll be surprised how varied the responses are.

Internal marketing and communications is just as important as external marketing. At Leora Givoni Marketing we work with all areas of the business – starting with CEO’s, business owners and general managers – to clarify the messages and directions of the business. We then go on to develop engaging programs, using a variety of tools, to ensure your external and internal messages are in sync.

Branding

Your brand is the DNA of your company. What can you do to make sure you stand out from the crowd?

In this increasingly competitive marketplace, more and more emphasis is being placed on a business’ ability to differentiate itself from others within the market. Being easily identifiable and clearly communicating who you are, what you do and what you stand for is essential for business success.

Whether developing a name, symbol or design for a new brand, or refreshing your current brand, Leora Givoni Marketing helps you every step of the way. From running intensive exploratory branding workshops to establishing key messages and working with agencies on the look and feel of the brand, we’ll ensure your brand is recognisable, memorable, honest and unique.

Project Management

“A good project manager adheres to schedule. A project champion meets the targets” - Oliver F.Lehmann

Projects are tricky beasts; quite often they have minds of their own and can quickly veer off strategy, exceed budgets and push timelines. Sometimes important projects are parked due to limited time, limited resources or simply no internal know-how.

At Leora Givoni Marketing we are experts at delivering projects on time, within budget and according to strategy; we’ll seamlessly fit into your business to fill your project marketing gap. We know how to take, interpret and deliver on the objectives of a brief – we simply apply expert skills and a professional approach to deliver results.

Starting Out

“To think too long about doing a thing often becomes its undoing.” - Eva Young

Do you have a great idea and just don’t know where to start? At Leora Givoni Marketing we’re experts in commercialising business concepts. We’ll embrace your idea, work with you to devise a business plan, budget, branding, source contractors and suppliers and develop a marketing plan. Most importantly we will help you put it all into action.

If you’ve already started but have become stuck and don’t know what to do next, we’ll step in and guide you out of your tight squeeze. Nothing gives us more pleasure than helping small businesses within our community succeed.

Coaching and Mentoring

“It’s the gap between what we know and what we do that can be the trickiest hole to fill.” - Leora Givoni

While there is a science to nudging people into action, this science will vary for everyone.

Leora Givoni, a qualified business coach, is fully aware that people are motivated to act by different factors. Her clients include leaders, managers, business owners and women returning to the work force. Over these years, she has helped many people realise their business dreams through her individually devised programs that train people to start with the most vital step to generating change – “creating awareness of what is holding them back”.

Leora is passionate about helping people unlock their potential to maximise their performance. She is renowned for creating measurable systems that help her clients put in place small acts to get their business, health and family relationships back on track.

“Leora has that rare balance of raising the tension to ensure I don’t get away with not performing while adding warmth and wisdom to every session we have. I always walk away with something concrete to implement in my business that creates a positive and measurable change. My business turnover has increased by 20% in the two years we have been working together”. Danielle Hikri, CEO Office Fruit.

Training and Development

“What I hear, I forget. What I see, I remember. What I do, I understand.” - Confucius

Creating a marketing team that delivers commercial or social results can be time consuming. Leora Givoni Marketing works closely with managers and business owners to make this process work smoothly.

Providing on the job training for marketing individuals helps companies achieve their goals.
By training and upskilling staff, Leora Givoni Marketing is committed to creating independent workers for your business. Leave-behind project management tables and timelines will ensure everyone is on the same page and accountable for their deliverables. Best of all is that your employees feel valued.

#Sami

Small Act Major Impact is a philosophy, a blog and a proprietary system used for conducting coaching sessions and workshops.

Small Act Major Impact, also known as SAMI, was born after years of watching business owners and leaders feeling overwhelmed by everything they have to do on a daily basis. It seems that “club overwhelm” has far too many members. Many of the Small Acts shared in the blog focus on how you can do just one Small Act that will have a Major Impact in your life and business. It is about reducing overwhelm and increasing performance.

Visit www.smallactmajorimpact.com.au to learn more about how we can find the Small Acts that will have a Major Impact in your life and business.

SAMI – designed especially for you, the business owner, leader or manager who just might need some Small Act Major Impact nourishment.

What’s your #SAMI?